What your monthly update includes
"Updated monthly" shouldn't be a mystery. Here's exactly what the $97/month plan covers, what happens automatically, and how bigger jobs work.
Happens automatically — you don't even have to ask
- Your site is re-audited every month against current Google and AI-search standards
- Speed, security, and hosting kept tuned (SSL, backups, updates)
- Fixes for anything the monthly audit flags — new crawler rules, structured data, ranking signals
- Copyright year, schema, and technical details kept current
Included on request — pick one or two per month
- Swap or add photos
- Update text — services, prices, hours, seasonal notes
- Add a new customer review or testimonial
- A seasonal banner or announcement ("Holiday hours," "Back-to-school special")
- Add or update a staff member, service item, or menu line
- Small layout tweaks to an existing page
Just text or email us what you want changed — most updates are live within 2 business days.
Bigger jobs — quoted upfront, always before any work starts
- Brand-new pages (a service line, a location page)
- Full redesigns or rebrands
- New features: online ordering, booking systems, e-commerce, member areas
- Logo and branding work
- Integrations with other software
These get a flat project price in writing before we touch anything — no hourly meters running. Small projects are often surprisingly affordable; ask and we'll quote it the same day.
The point of all this
A website that was built once and never touched again is invisible to Google and AI tools within a couple of years. Yours gets looked after every single month — that's the difference between a $5,000 brochure and a $97/month employee.